Corporate number: 800-429-9965

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To be the most recognizable restaurant brand of authentic southern Barbeque in the United States.


To offer financial opportunity, freedom, and quality of life to those who desire success while offering a superior product to consumers.


Richard Ivey, the founder of Virginia Barbeque, has been a Certified Executive Chef for the past 10 years, with over 25 years of experience in the restaurant industry.

Richard’s goal was to create a business that would not only create his success, but create a business that he could share to help others do the same. His desire for “success larger than life” compelled him to create the Virginia Barbeque franchise system.

Richard also wanted to create a lifestyle that worked for owners, staff and customers. Operational hours are generally from 11 a.m. to 9 p.m.



How long does it typically take to open a Virginia Barbeque Restaurant?

From the date the franchise agreement is signed it takes approximately 60-90 days. This time can be shortened depending on the approval of your location, securing of the lease and the ease of build out.

What is the monthly Royalty fee due to Virginia Barbeque Franchise Company?

Virginia Barbeque’s monthly royalty fee is 6% of net sales. (Net sales are the total receipts from all sales at the restaurant and catering but do not include sales taxes or equivalent taxes.)

What is the initial franchise fee? Is there an advertising fee?

Virginia Barbeque’s initial franchise fee is $15,000 currently. We believe in keeping it easy on the pocketbook. Our fees are low to make sure you control your destiny! We expect you to spend 2% locally on advertising. Get involved and give back to your local community to maximize grassroots marketing. Our UFOC states we may charge a 2% advertising fee but currently this is not assessed.

What type of experience do I need to run a Virginia Barbeque restaurant?

Any prior experience in food service management is helpful. Business management experience is also very helpful. We can teach you the Virginia Barbeque Restaurant business. Most importantly to your success is a burning desire to succeed along with a mindset of self motivation and the ability to make your own decisions.

What do I get for my franchise fee and royalties?

  • Use of the Virginia Barbeque brand, logo, name, signage, store design and most importantly the use of our systems all contribute to the fee schedule.
  • A comprehensive 2 week training, including one week at your new location, designed to prepare you for daily operation of your restaurant.
  • Franchise development support and guidance thru the build out process. This includes store layout, ordering of equipment, furniture and fixtures.
  • Construction and design support and floor plan design.
    Site selection support and aid in the negotiations process with the developer\landlord.
  • Ongoing support from Virginia Barbeque Franchise Company consultants including research and development, purchasing and distribution support and marketing support and assistance.
  • Aid in the securing of financing.

How do I handle payroll and tax payments?

Our referred payroll services company makes it simple to hire and pay employees along with the associated taxes and deductions. Basically just call in payroll hours biweekly and any time your location adds an employee.

Why should I invest in a Virginia Barbeque and what sets it apart from other franchise systems?

  • Our food. Our authentic southern comfort food is the finest real barbeque, not just in our franchise segment but, we believe the finest barbeque anywhere! Mom and Pop operations included! Our unmistakable wood smoked barbeque will quickly become known as some of the best barbeque in your town. Our side items are loaded with true southern flavor and always freshly made.
  • Our casual atmosphere and apparel make it clear to all we are a relaxed, take it easy kind of place. There is a great pleasure in working in jeans or shorts and a short sleeve everyday!
  • Our simple systems that create amazing quality control and ease of daily operation for the owner create the lifestyle change your searching for.
  • Lots of large dollar pick up catering sales create many raving return customers that enjoy sharing our food with friends at their picnics and events.
  • With the franchise owner running the location daily there is no need for high paid skilled labor. Simple systems require basis cashiers and order fillers that need minimal initial training.
  • Our inexpensive combo meals bring in the daily customer who can afford to eat with us many times a week.


  • Financial qualifications are the first step to determine the viability and success of your goals. You will need:
    A net worth of $100,000
    Approximately $35,000 in liquid assets
    (A typical restaurant will cost between $36,000 and $202,000 to open)

  • A high quality location incorporating either:
    1500 to 2000 square feet for full size restaurants
    Restaurant seating capacity for 36 to 50 guests
    1000 to 1200 square feet for smaller operations
    Restaurant seating for 10 to 15 guests
  • Completion of a McQuaig Word Survey which determines if the Virginia Barbeque franchise is right for you. We are committed to creating a great lifestyle and business opportunity for all involved in our company.

  • Resources for Financial Requirements:
    - Your local bank
    - The Small Business Administration

The Virginia Barbeque Franchise Company can assist you in gathering the information and references necessary to help you fulfill the application requirements established by your lender.

None of the communications made through this Web site are directed to the residents of any jurisdiction requiring registration of the Virginia Barbeque franchise before it is offered and sold in that jurisdiction. Nor may these communications be construed as an offer to sell any Virginia Barbeque franchise in such jurisdictions. No Virginia Barbeque franchises will be sold to any resident of any such jurisdiction until (1) the offering has been duly registered in and declared effective by, such jurisdiction and the required Uniform Franchise Offering Circular has been delivered to the prospective franchisee before the sale, all in compliance with applicable law or (2) the offering has been exempted from the requirements of such jurisdictions. If you have any questions concerning the registration status of the Virginia Barbeque franchise program in your jurisdiction, please write to: Richard Ivey, P.O Box 636 Thornburg, VA 2256


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